From the Wikipedia page on cassoulet (which is a southwestern french dish of beans and duck and sausage and ... general yumminess),
Cassoulet enjoyed a burst of unexpected fame in the United States on election night, November 4, 2008, when a large "Cassoulet" banner along with a smaller "Cassoulet Forever" banner was repeatedly held aloft from a crowd gathered outside ABC News' Times Square studios in New York. This banner was a joke made for a French TV show named Le Petit Journal presented by Yann Barthès (in Le Grand Journal presented by Michel Denisot, Canal+), that was broadcasting from New-York for the election. In a matter of hours, the word was actively looked for over the internet[1], being the 62th most searched word on Google [2].
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